As we speed towards 2026, we are thrilled to share some exciting news for our associates and clients in the new year and beyond. As you probably know, we entered into a strategic partnership with ALKEME in 2022 and the results have been outstanding – additional resources, expertise and innovative solutions for our clients across the board.
Moving forward, we are embarking on a new chapter and officially adopting the ALKEME name and branding for our brokerage, becoming ALKEME San Diego. We will also be adding additional office space and transitioning all office signage, online presence, email addresses and external-facing communication to the ALKEME San Diego name.
This strategic rename and rebrand represents a significant milestone as the Snapp & Associates name has been associated with quality insurance service in San Diego for nearly eight decades. While our name is changing, our dedication to serving with integrity, professionalism and personalized attention remains unwavering.
“With their established success across the the restaurant, entertainment, construction, property and event insurance sectors, Snapp was truly a cornerstone acquisition for ALKEME, consistently growing and instrumental to our overall success. They have continued to dominate the San Diego market and are going to be the guiding force behind our soon to be launched hospitality group ALKEME Hospitality and ALKEME Entertainment in the coming year,” said ALKEME CEO Curtis Barton.
“Joining the ALKEME collective has allowed us to maintain our entrepreneurial identity while gaining access to resources that amplify our strengths,” said Snapp & Associates President John Toon. “ALKEME’s approach of selectively acquiring brokerages based on strengths and cultural fit ensures we are amongst a group of the best of the best in the industry – we are excited and ready to carry the ALKEME brand banner in San Diego,” he added.
The ALKEME brand power also ensures clients get access to the most competitive pricing. “Being part of the ALKEME collective lets our local brokers here support clients with comprehensive and competitive pricing through collective buying power not available on an individual brokerage basis,” said Snapp Senior Vice President Dan Beck.
Over the coming months, the Snapp/ALKEME San Diego team will be working diligently behind the scenes to ensure a seamless transition, with no disruption to current policies or service. Local points of contact and superior customer service and support will remain the norm.
Founded in 2020, ALKEME operates as both a full-service insurance brokerage serving clients and an acquisition-based collective that brings together independent agencies and brokerages under shared ownership. With 70+ acquisitions across 29 states, ALEKEME ranks as the 21st largest U.S. agency and 3rd fastest-growing brokerage. Visit alkemeins.com to learn more.

